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Build & Improve Your Personal Credibility: Your #1 Invaluable Corporate Asset

Categories: Business Communication

PC no longer is the acronym of choice for Politically Correct, Personal Computers or Computing.

It stands for Personal Credibility – the hot topic of the moment. The problem for many professionals is that most of them don’t even realize they don’t have any PC, until it’s way too late – when a business relationship already has suffered or fallen apart.

How can you ensure that you build your own personal credibility and incorporate it into all aspects of your company and career?

I’m talking about credibility with your colleagues, direct reports, management, and clients.

How can you build your PC?

Personal credibility relates to many things. Here are my top 3 areas:

  • Knowledge of the industry, client company and job role – did you come to your position with experience and knowledge, and if not, did you do any “homework?”
  • Behavior in the office and with clients – do you act like the consummate professional, or do you need an business etiquette primer?
  • Honesty and integrity – do you tell the truth, make and keep promises and work commitments?

If you think our PC needs a boost, it’s possible to make improvements.

I am a huge believer in the importance of continual self-improvement and coaching – heck, I’d better be, or BRODY would be out of business! Seriously, I firmly believe that if you’re not green and growing, you are ripe and rotting. Or, as Will Rogers said, "Even if you're on the right track, you'll get run over if you just sit there."

How does this relate to building your personal credibility?

  • You can start by knowing your department and entire company inside and out. Read annual reports, attend all staff meetings, and seek out a mentor if possible.
  • Invest or enroll in company-sponsored training or coaching programs on site or do so in your personal time on your own dime.

Ask others whose opinions you trust and value (at work and at home) to “rate” your PC, and be open-minded to their feedback.

Make improvements where needed.

If your PC is rock solid, you will find yourself on the fast track to career and personal success.

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