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Visual Aids That Help--Not Hinder--Your Next Business Presentation

Categories: Business Presentations

Are you suffering from “death by PowerPoint?”

Many people in corporate America are.

You know the symptoms … yawning participants during your slide shows or distant looks from half of the audience who are staring at your screen like zombies.

Let’s be real. I personally have never heard, “Oh good – another slide!” I’m sure you would agree.

So, where is the problem?

I believe most presenters create their slides and think they have a presentation.


First plan the presentation, and then determine where a slide would add value, impact and interest.

When audience members need specific information to study, and to share with others, give them the complicated details in advance, or at the end of the presentation. Then, simplify when presenting.

What are some guidelines?

  • Use pictures (personal photographs or high-end, online stock images) whenever possible – as long as they reinforce the message
  • Use charts and graphs to help explain trends and numbers.
  • Limit the bullet points.
  • Use the “B” key to blank out the screen. It pulls the attention back to the speaker.
  • Start and end with no slide, so you can make the personal connection with the audience.

Slides are tools – and shouldn’t be used as a crutch. Remember, they are visual aids – not presentations.

Your audience will thank you for not having them suffer a tedious “death by PowerPoint.”

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