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Personal Branding: What it Means and Why You Need It

Categories: Personal Marketing

Do you need to build your own brand? That depends entirely on your professional goals and ambitions...

Do you want to achieve increasingly greater professional success throughout the course of your working career and become known as the expert in your particular field?

If you answered “yes”,  then you do need to build your personal brand.

What is a personal brand?

It’s different than a corporate brand: It’s not a logo, a slogan, a marketing campaign, or a specific look that people will know you by.

Your personal brand consists of the sum total of your reputation -- how you are perceived within your company and industry, and how far and wide you are known inside your own organization and industry.

You might be an expert. You might be incredibly talented, reliable, and easy to work with -- but if no one’s heard of you, including the top executives at your company -- it's time to do some personal marketing.

Your personal brand consists of what you know, who you know, and who knows you!

Let’s take a closer look, starting with what you know... You’re already great at what you do, aren’t you?

You’re keeping up with developments in your industry, staying on the leading edge with continuing education, conferences, industry journals, and whatever is required. This is the foundation of what you need to succeed professionally in a rapidly changing world. If you want to be perceived as an expert, the first step is to truly become one.

In addition to what you know, and who you know -- who knows you is equally important.

  • What is your vision of your personal brand?
  • How do you want to be perceived?
  • What do you want people to say about you when you're not in the room?

Answering these questions is the beginning of igniting your personal brand!

You can read more on the MAGIC formula for personal branding: Manner, AdvocatesGrowth, Involvement, and Communication.)

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